Illume Pricing was founded by Susan Heinlein and Jenny Niemela, two University of Minnesota-Carlson School MBAs with a passion for helping business owners fulfill the entrepreneurial promise of being rewarded for their innovation by working less and earning more. Illume Pricing is a partnership of Susan’s consulting organization, Bamboo Partners, and Jenny’s thought leadership agency, SpryFish Creative.
Susan is the co-founder of Bamboo Partners, where she’s spent the last decade accelerating results for some of Minnesota’s most renowned global organizations. Prior to that, Susan was the first SVP of Pricing at G.E., where she pioneered value-based pricing at the corporate level. She’s excited to bring her pricing expertise to the SMB market. Susan has her MBA from the University of Minnesota-Carlson School.
Jenny is an award-winning former business journalist whose expertise in messaging, content marketing and thought leadership helps business owners ask for and get the price they deserve. Her marketing agency, SpryFish Creative, specializes in elevating business executives to become thought leaders in their industries. Jenny is an MBA candidate at the University of Minnesota-Carlson School.